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# Privacy Policy

How we collect, use, and protect your personal information

Last Updated: January 29, 2026

## Introduction

At Mercedes E Class 2025 Transfers, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our airport and city transfer services.

By using our services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.

## Information We Collect

### Personal Information

We collect personal information that you provide directly to us when booking our services:

- Full name
- Email address
- Phone number
- Pickup and drop-off addresses
- Flight information (when applicable)
- Payment information (processed securely through Stripe)
- Special requirements (child seats, accessibility needs, etc.)

### Automatic Information

We automatically collect certain information when you visit our website:

- IP address
- Browser type and version
- Device information
- Pages visited and time spent
- Referring website
- Location data (with your permission)

## How We Use Your Information

We use your personal information for the following purposes:

- To provide and maintain our transfer services
- To process your bookings and payments
- To communicate with you about your bookings
- To send booking confirmations and driver details
- To monitor flight arrivals and adjust pickup times
- To improve our services and customer experience
- To comply with legal obligations
- To detect and prevent fraud
- To send promotional offers (with your consent)

## Information Sharing and Disclosure

We do not sell your personal information. We may share your information with:

### Service Providers

- Payment processors (Stripe) for secure payment processing
- SMS providers for booking notifications
- Email service providers for communications
- Flight tracking services for airport pickups

### Drivers

- Your name, phone number, and pickup/drop-off locations are shared with assigned drivers
- Flight information (for airport transfers)

### Legal Requirements

- When required by law or legal process
- To protect our rights and property
- To ensure safety of our customers and staff

## Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

- SSL encryption for all data transmission
- Secure payment processing through PCI-compliant providers
- Regular security audits and updates
- Access controls and authentication
- Employee training on data protection

However, no method of transmission over the Internet is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

## Cookies and Tracking

We use cookies and similar tracking technologies to improve your experience on our website. Cookies are small data files stored on your device. You can control cookies through your browser settings.

### Types of Cookies We Use:

- Essential Cookies: Required for the website to function properly
- Performance Cookies: Help us understand how visitors use our website
- Functionality Cookies: Remember your preferences
- Marketing Cookies: Track your online activity (with your consent)

## Your Rights

Under GDPR and UK data protection laws, you have the following rights:

- Right to Access: Request a copy of your personal data
- Right to Rectification: Correct inaccurate or incomplete data
- Right to Erasure: Request deletion of your data
- Right to Restrict Processing: Limit how we use your data
- Right to Data Portability: Receive your data in a portable format
- Right to Object: Object to processing of your data
- Right to Withdraw Consent: Withdraw consent at any time

### How to Exercise Your Rights

To exercise any of these rights, please contact us at info@ashtransfer.com or call +44 7860 261578. We will respond to your request within 30 days.

## Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Booking records are typically retained for 7 years for tax and legal purposes.

## Children's Privacy

Our services are not directed to children under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

## International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy.

## Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last Updated" date. We encourage you to review this policy periodically.

## Legal Basis for Processing

We process your personal data based on the following legal grounds:

- Contract Performance: To provide the transfer services you requested
- Legitimate Interests: To improve our services and prevent fraud
- Legal Obligation: To comply with legal requirements
- Consent: For marketing communications (you can opt-out anytime)

### Contact Us About Privacy

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Email: info@ashtransfer.com
Phone: +44 7860 261578
Address: Mercedes E Class 2025 Transfers, Greater Manchester, United Kingdom